commercials2RadBörse2023

2Rad-Börse

about the project

A two-wheeler is more than a means of transport – it's freedom, attitude, a piece of identity. That's exactly what we wanted to make tangible. For 2Rad-Börse, together with our partners at Johnnybegood, we brought a hard-hitting two-wheel odyssey to life in full romance and action. Not a sober product film, but a staging that makes your heart beat faster. Fog, water and lens flares are part of the genesisfilms DNA foundation – and here they got to unfold fully. We rely on a cinematic visual language that celebrates every detail: the play of light on chrome, the tire tread in the rain, the moment right before takeoff. That's how a commercial becomes a little cinema experience. We've long worked with top agencies that enable us to produce great images for great clients. From pitch to pre-production to the shoot and the edit, we work side by side with our agency friends – a well-rehearsed team that knows exactly when precision counts and when you simply have to hit the gas.

the challenge

2Rad-Börse wanted a commercial that doesn't just show two-wheelers but celebrates them – action-packed and emotional at once. A product film that turns a dealer into a brand with attitude.

our approach

Together with agency Johnnybegood, we staged a cinematic two-wheel odyssey. Fog, water and lens flares – elements at the core of the genesisfilms DNA – gave the spot its unmistakable look. From pitch to pre-production to editing, we worked side by side with the agency team.

the result

An action-packed, romantically charged spot that stages two-wheelers with full emotion and carries the genesisfilms signature – a film that makes you want to ride.

Deliverables

Werbefilm, Social Cutdowns, Stills

Location

Wien, Österreich