Money Boy – WW3

At genesisfilms, we did it again. After seeing a mood shot from Money Boy in our DMs, we knew exactly what to do. A symbiosis of hip-hop and Mafia 2 – said and done. We chose locations so we could film most scenes at different lighting moods in one spot. After organizing a Dodge Charger, of course the wet ground and fog couldn't be missing. The secret recipe for the film noir style. Money Boy has always polarized, which is what brought him to his position. We pursue our brand identity just as concretely. Young, wild, Vienna meets good old swag. The Boy was already one of our regulars back then, which is why it's a pleasure every time to reinvent the wheel. In this case, even El Chapo would shed a tear of joy. To nail the cinematic look, we armed ourselves with our anamorphic lens set. Basically like Hollywood, we think. Additionally, in close collaboration with our gaffer, we took the cinematography to the next level, so the gangster film comes together as a holistic work of art. Paired with our artist's lyrical finesse, of course. From the first mood shot in the DMs to the finished clip: music videos are our signature discipline. You feel that expertise in every shot – for underground newcomers and established rap acts who want to produce a music video that sticks.