Home Compostable Kampagne
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    event filmNespresso2025

    Home Compostable Kampagne

    about the project

    The crowning finale for marketing Nespresso's Home Compostable Collection is the life-sized coffee capsule, being the first and last guest on Vienna's Ferris wheel. Nespresso couldn't leave this spectacle undocumented, which is why they called genesisfilms. The task was clear – a crossover of event film, brand film & lifestyle documentation was needed to capture the entire spectrum of this finale. At genesisfilms, we deliver contemporary film productions. An elegant mix of cinema-worthy film and progressive editing, based on an event's storyline. Sounds more complicated than it probably is, but it makes our style unmistakable. Did we mention it's a bureaucratic gauntlet to get flight permission around Vienna's most iconic landmark? Alongside St. Stephen's Cathedral and the Karlskirche, the Ferris wheel rounds out the cityscape, and it gets really complicated when it comes to filming at dizzying heights. At genesisfilms, we're never unprepared, no matter how tight the timeline. Thanks to our long-established network, we can make many a dream come true. We don't just master widescreen. We also deliver the proper vertical punch for social media, so our clients can share short-form content in blockbuster style. Full service, right? Why does an event film like this pay off? Because an event only happens once – but a film keeps the moment alive for months across every channel. What you invest in a single day of shooting turns into content that carries a campaign long after the last guest has gone home. That's the smartest way to make an expensive event budget work twice.

    The Challenge

    Nespresso wanted to stage the launch of the Home Compostable Collection with a life-sized coffee capsule on Vienna's Ferris wheel – a one-of-a-kind spectacle that had to be captured on film. The challenge: filming at dizzying heights at one of Vienna's most iconic landmarks, including official flight permits.

    Our Approach

    We arranged the official flight permit for drone footage at the Ferris wheel and produced a crossover of event film, brand film and lifestyle documentation. Alongside the cinematic widescreen, we delivered vertical cutdowns for social media in blockbuster style – full service from a single source.

    The Result

    A cinematic documentation of the launch finale including spectacular drone footage at the Ferris wheel – plus short-form content Nespresso could roll out directly across social. An event that lives on as moving image.

    Deliverables
    • Eventfilm
    • Drohnenaufnahmen
    • Social Cutdowns (9:16)
    • Stills
    Location

    Wiener Riesenrad, Prater – Wien

    Ready for Your Project?

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    Have an idea, event, or campaign? We'd love to hear from you and create something amazing together.

    Nespresso Home Compostable – Event Film | genesisfilms