about the project
The Challenge
Nespresso wanted to stage the summer campaign with a fresh, urban look in Vienna – premium, but not stiff.
Our Approach
We combined lifestyle shots with product close-ups and filmed at iconic Vienna locations. The progressive editing creates dynamics and modernity.
- Hero Video
- Social Media Content
- Social Cutdowns
- Instore Loop
- Stills
Wien, Österreich
Commercial production with a focus on impact
For Summer in the City commercial effectiveness was the central concern: a commercial has to capture attention, build trust and convince within the first three seconds — otherwise it gets lost in the feed. For Nespresso we developed a concept in 2025 that combines those requirements with high-end staging. Our Vienna-based film production handles commercial projects end-to-end: strategy, creation, production and post under one roof, without the friction between agency, production house and post studio. That saves time, protects budget and keeps the creative idea intact all the way through to the final master. For us a commercial isn't a genre, it's a precise tool that translates marketing goals into measurable attention. That's exactly what projects like Summer in the City stand for.
- Client
- Nespresso
- Year
- 2025
- Format
- Commercial
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