Short and honest: a professional commercial in Vienna costs between €8,000 and €50,000, and some TV campaigns a lot more. Why is the range even wider than for a brand film? Because a commercial has one job: to sell. Depending on where it runs and how it needs to look, the effort changes massively.
brand film or commercial: a quick distinction
A brand film tells people who you are. A commercial gets people to do something: buy a product, remember a brand, click. It's shorter, sharper and usually tailored to a specific channel, from a 6-second bumper to a 30-second TV spot.
the three budget tiers for commercials
social ad
€8,000 – 15,000The performance-driven commercial for Instagram, TikTok and YouTube. One or two shooting days, a compact crew, several cutdowns in different lengths and formats. Made to stop the scroll and convert.
online & regional
€15,000 – 30,000The high-end spot for your website, YouTube pre-roll and regional TV. More shooting days, actors or testimonials, professional lighting and sound design. Looks expensive without needing a national TV budget.
tv & campaign
from €30,000National TV spot, elaborate sets, cast, anamorphic lenses, full post-production including buyout and broadcast rights. The league we produce in for brands like Nespresso and Red Bull.
Same rule here: quality is never the variable for us. What scales is the scope, and the reach the film is built for.
what sets the price of your commercial
broadcast & rights
The biggest difference to a brand film. A film that only runs online costs less than one for national TV, because buyouts, broadcast rights and music licences grow with reach. We clarify this up front, in plain terms.
cast & actors
Your own employees cost nothing extra; professional actors and well-known faces do. Casting, fees and the performers' usage rights are a real budget item.
concept & effort
A talking head against a clean wall, or a staged story with several scenes? The more ambitious the idea, the more shooting time, crew and production design it needs.
number of formats
16:9 for the web, 9:16 for Stories, 1:1 for the feed, plus several lengths and language versions. Every additional version means editing and grading time, and it pays off in reach.
post-production
Colour grading, sound design, voice-over, motion graphics and animation. With commercials in particular, post decides the difference between "fine" and "that stuck with me".
music
Licensed library music, a custom track or a well-known song? The range is huge: from a few hundred euros to five figures for popular titles.
frequently asked questions
How much does a commercial cost in Vienna?
A professional commercial in Vienna costs between €8,000 and €50,000. Social ads start at around €8,000, high-end online and regional spots are €15,000 to €30,000, and national TV campaigns start at €30,000. The price depends mainly on broadcast, rights, cast and effort.
Why is a commercial more expensive than a brand film?
It isn't necessarily, but commercials often come with extra cost factors: TV broadcast rights, buyouts for actors and more expensive music licences. The bigger the reach, the higher these rights costs.
Do I get several formats for social media?
Yes. From one shoot we produce every format you need: 16:9 for the web, 9:16 for Reels and Stories, 1:1 for the feed, in different lengths. Your campaign works across channels from the start.
How quickly is a commercial finished?
Depending on scope, between two and six weeks from idea to final film. For time-critical campaigns we'll find a way together. Just tell us your deadline.