A video production runs in four phases: concept, pre-production, shoot and post-production. From the first idea to the finished film it usually takes two to six weeks; the shoot itself is often just one to three days. Never done this before? No stress. Here's how a project at genesisfilms really works.
phase 1: concept & briefing
Everything starts with a conversation. What do you want to achieve, who do you want to reach, and what should happen at the end? We listen, ask the right questions and turn that into a concept: idea, story, tone and the formats you'll need. This is where a film succeeds or fails, long before the camera rolls.
phase 2: pre-production
The invisible phase where half the work gets done. We plan every shooting day: storyboard, shot list, location scouting, casting, crew booking, equipment, filming permits and a clean schedule. The better the preparation, the calmer the shoot, and the better the result.
phase 3: the shoot
Showtime. A crew that works well together, the right equipment and a plan that holds. Whether it's a compact setup or a full crew with director, camera, lighting and sound, on set it matters that everyone knows what to do. We shoot with focus and get the most out of every day. And yes, it should be fun too.
phase 4: post-production
Now raw footage becomes a film. Edit, colour grading, sound design, music, motion graphics. You get a first cut, give feedback, we refine. At the end you have the master plus every cutdown and format for your channels.
frequently asked questions
How long does a video production take?
From the first idea to the finished film it usually takes two to six weeks, depending on scope and feedback rounds. The shoot itself often takes just one to three days; most of the time goes into concept, preparation and post-production.
What do I need to prepare as a client?
Less than you think. You bring your goal, your brand and your feedback; we take care of the rest: concept, planning, shoot and post-production. We guide you through the whole process.
How many feedback rounds are usual?
Usually two to three rounds of revisions in post-production. We show you a first cut, you give feedback, we finalise. The scope is clearly set out in the quote beforehand.
Can I be on set?
Yes, of course. Especially for scenes with your team or your product, it helps to have someone from your side there. It's not required, though. You can rely on us completely.
What determines the effort of a video production?
Mainly three things: how many shooting days it takes, how big the crew on set is and how extensive post-production gets. A compact social shoot is done in a few days; a commercial with cast and several locations needs weeks of preparation.