Short and honest: a single, professionally produced social media video in Vienna costs between €800 and €3,000, and in a package or retainer the price per clip drops significantly. Sounds like a big range? It is. Between a quick Reel and a fully planned campaign there's a world of difference. Here's the #nobullshit overview of what sets your price.
the misconception: "it's just a short video"
A 20-second Reel looks spontaneous, and that's exactly the craft. For a clip to stop people in the first two seconds, it takes a concept, the right hook, clean lighting, edit timing and subtitles. Short doesn't mean little work; it means the opposite: every second has to land. That's why good short-form video costs more than many people think, and why it delivers reach that classic advertising no longer gets.
three ways to book social video
single clip
€800 – 3,000One focused Reel or TikTok, properly planned and produced. Compact setup, one hook, one message, ready for vertical with subtitles. Ideal for pushing a specific product, offer or statement.
content package
€3,000 – 8,000The master approach: one shooting day, cut into several clips. Five to ten Reels, teasers and ads in different formats and lengths. One budget, a whole content calendar, and a much lower price per clip.
retainer
from €2,500 / monthOngoing content on a fixed monthly budget. Regular shooting days, predictable output, a team that knows your brand. For brands that don't want to stand out once on social, but stay present. The cheapest way per clip.
The maths is simple: the more content comes out of one shoot, the cheaper each clip gets. That's why we almost always recommend the package over single productions.
the 5 cost drivers of social video
Why does one clip cost €800 and one package €8,000? These five levers decide your budget:
volume per shoot
The biggest lever. One clip from half a shooting day is expensive per piece; ten clips from a full day bring the price per video way down. Smart planning is real money here.
concept & script
A clip you hand us fully worked out is quicker to make than a whole series we develop from idea to hook. The more creative work up front, the bigger the share that happens at the concept table rather than on set.
talent & cast
Do you speak to camera yourself, do we use your team, or do we need booked creators and actors? Cast, fees and casting are a noticeable item, or close to zero if your own face carries the brand.
effort on set
Handheld run-and-gun style, or a full lighting setup with gimbal and several locations? The look of your clips decides the effort behind the camera, and with it the price.
post-production & motion
Editing and subtitles are standard. Elaborate motion graphics, animation, sound design and several language versions make a clip stand out, but take more time in the edit.
frequently asked questions
How much does a social media video cost in Vienna?
A single professionally produced social media video in Vienna costs between €800 and €3,000. In a content package (several clips from one shooting day) the price per video is much lower, and an ongoing retainer starts at around €2,500 per month. The price depends on volume per shoot, concept work, cast, effort on set and post-production.
Is a single clip or a content package better value?
In most cases the package. Because the most expensive part (travel, setup, lighting, crew) only happens once, every extra clip from the same shooting day costs much less. From one well-planned day we get material for a whole content calendar.
How many Reels do I get from one shooting day?
With good planning, a single shooting day produces five to ten finished clips plus teasers and ads in different formats and lengths. The key is planning the content in advance, so we shoot for several clips instead of one.
Do you produce ongoing content or one-offs?
Both. We produce single clips and campaigns as well as ongoing content on a retainer with regular shooting days and predictable output. For a lasting social presence, the retainer is the cheapest and most efficient way per clip.
Do I have to be in front of the camera myself?
No, but it helps. Real faces from your own team often perform better on social than booked talent, because they feel genuine. If you'd rather not, we work with creators, actors or product-focused content, whatever fits your brand.