about the project
The Challenge
Stiegl wanted an authentic commercial that emotionally conveys Austrian beer culture – without clichés, but with recognition value.
Our Approach
We developed a concept around the theme 'closing time' – the last magical moment of the evening. With warm color grading and cinematic camera work, we created an atmosphere that invites you to linger.
- TV Spot
- Social Cutdowns
- Behind-the-Scenes Content
Wien, Österreich
Brand-led commercial filmmaking
For Stiegl we produced a commercial in 2023 that fuses brand identity and product perception into a single visually coherent narrative. Moving image remains the most powerful tool in today's communications mix to build trust at scale — and that was exactly the brief for Stiegl – Sperrstunde. From concept and treatment through to final color grading, the project went through every stage of a professional film production based in Vienna. We collaborated with an experienced team across direction, cinematography, production design and post to deliver a consistent visual language that performs across social, OOH adaptations and long-form brand films alike. The result is a commercial that goes beyond product staging and positions Stiegl within a clearly defined visual universe.
- Client
- Stiegl
- Year
- 2023
- Format
- Commercial
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