
about the project
At genesisfilms, we stand for contemporary commercial productions that elevate brands to the next level. For Stiegl, we created an emotional spot that captures the essence of Austrian beer culture – authentic, warm, and unforgettable.
With our cinematic approach and sense for storytelling, we brought the atmosphere of closing time to life visually. The result is a commercial that not only represents the brand but also tells stories.
The Challenge
Stiegl wanted an authentic commercial that emotionally conveys Austrian beer culture – without clichés, but with recognition value.
Our Approach
We developed a concept around the theme 'closing time' – the last magical moment of the evening. With warm color grading and cinematic camera work, we created an atmosphere that invites you to linger.
Deliverables
- TV Spot
- Social Cutdowns
- Behind-the-Scenes Content
Location
Wien, Österreich
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